What really makes posting to social media work
Most small businesses post now and then, but see little impact. Here’s why — and what actually works (without needing to be a social media expert).
Running a high street business is already a full-time job.
So when it comes to social media, most owners do what they can — a few posts a week, maybe some photos during a quiet moment. And that’s completely understandable.
But here’s the truth: posting randomly doesn’t build momentum, customers, or results.
That’s not your fault — it’s just that social media needs a plan, not just activity.
Here’s why posting alone doesn’t move the needle:
There’s no clear message.
When posts are made in the moment, they often repeat the same theme or don’t lead to anything. A plan gives your message structure.There’s no rhythm.
Posting once in a while doesn’t keep you on customers’ minds. Regular, consistent posting (even 2–3 times a week) keeps you visible.There’s no feedback loop.
If you’re not reviewing what works and what doesn’t, you’re flying blind. That means you might be wasting time on posts that don’t help.
What actually works (and isn’t complicated):
✅ A simple monthly content calendar.
This doesn’t have to be fancy. Just a basic plan of what you’ll post, when, and why. It helps you stay consistent and relevant.
✅ Posts that support your business goals.
Are you launching a new product? Trying to boost foot traffic? Posts should be aligned to those goals — not just “Hey, we’re open today!”
✅ A quick monthly review.
Looking at which posts performed well (likes, comments, clicks) helps you improve over time. Even 10 minutes a month makes a difference.
What if you don’t have time or know-how for all this?
That’s exactly why Thriver exists.
We create your content calendar, write posts in your brand voice, and even publish and monitor them for you. You stay in the loop, and we handle the details.
>> You don’t need to be a social media expert — you just need to be a business owner with a bit of help.
Want help posting to social each week?
Thriver is a simple service that takes ongoing work off your plate. Everything is quietly handled in the background by a team of digital helpers trained to save time, money and stress for local business owners like you.