Incubators
Filling voids by attracting and supporting new independent businesses through a competitive entry programme.
How it works
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Establish a High-Profile Opportunity
We facilitate a project, which includes a rent-free retail unit (typically 3–6 months) to attract promising independents.
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Attract Local Talent
A targeted campaign reaches new and established independents across your region.
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Run a Fair, Competitive Process
We manage applications and co-select winners with you based on quality, fit, and viability.
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Activate the Space and Support
Winners move in, receive onboarding to Thriver, and are paired with a Success Manager.
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Guide Each Business to Launch Well
Throughout the incubation period, we help each tenant maximise their trading readiness and impact.
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Transition the Right Tenants
At the end of the rent-free period, we support you and the business to move into a lease or licence.
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Sustain Momentum
Ongoing support can be provided to help incubated tenants succeed and remain long-term.
Business Support
that actually works
Every SaveTheHighStreet program is powered by Thriver – our unique AI tool designed specifically for busy local traders.
It’s simple to use, easy to get started, and feels like having a whole team in your pocket – recommending what to do and helping to get things done for them. Traders don’t need to be tech-savvy. They just need support that works.

A scalable programme to meet your local needs
For Property Owners
seeking activation and
long-term pipeline
For Councils
wanting to drive inclusive
local business growth
For Place Managers
looking for innovation
and social value
CASE STUDY
The Bridge Incubator
A collaborative, multi-stakeholder initiative was formed in 2024, bringing together landlords, asset managers, branding experts, business support providers, and local authorities to launch The Bridge incubator in Southend-On-Sea.
Outcomes:
- 6 formerly vacant units were revitalised into vibrant incubators for new local businesses.
- All 6 winners successfully transitioned onto longer-term leases after the initial incubation period.
- The initiative supported local economic regeneration, built strong community engagement, and demonstrated a replicable model for other high streets.


Curious what impact an incubator could have on your space?
Use our quick ROI calculator to see how an incubator model could drive returns for your property or portfolio.
Why incubators work:
- Minimise Vacancy: Fill empty units faster with low-barrier entry for local entrepreneurs.
- Drive Footfall: Create a buzz on the high street by supporting a rotating mix of traders.
- Generate Revenue: Turn unused assets into income-generating spaces through subsidised rents.
- Support Local Economies: Back small businesses while achieving your place-making goals.
Please click the button below to open the ROI Calculator.

Other programme models
With SaveTheHighStreet and Thriver, we can deliver scalable programmes that meet your local goals:
Anchors
Transforming a large vacant space into a multi-tenant destination for independents using Incubator dynamics.
Join dozens of partners across the UK
We’ve supported over 25,000 local businesses and delivered award-winning incubator and accelerator programmes nationwide.



One movement. One tool. One mission.
We’re fighting for the future of the high street. Because we believe every independent business owner deserves access to this kind of support – whether they’re brand new, or 20 years in.
If that sounds like something you want to be a part of, we’re here for you.
Let’s end vacancy and build better high streets - together
We’re already live in UK town centres—with more launching soon. Whether you’re looking to support your existing traders, attract new ones, or activate empty space—we’d love to talk.