A Simple Way to Know If Your Prices Are Working (And What to Do If They’re Not)
Not sure if your prices are helping or hurting your business? You’re not alone. Here’s how to check in with your pricing — and how to make smart, confident changes.
Let’s be honest: pricing is hard.
It’s emotional. It’s uncertain. And for most small businesses, it’s based more on gut feeling than data.
You don’t want to scare off customers. But you also don’t want to work all week and end up with nothing left in the till.
So here’s a simple truth:
If you haven’t reviewed your prices in the last 6–12 months, they may not be working as well as they could.
🔍 How to Know If Your Pricing Might Need a Review
Ask yourself these 3 questions:
1. Are you selling plenty — but still not seeing profit?
If sales are good but margins feel tight, your costs may have crept up without your prices following.
2. Are some products or services way more effort than they’re worth?
If something takes a lot of time, skill, or materials — but isn’t priced to reflect that — it may be dragging your week down.
3. Are you second-guessing every time you quote?
This usually means your pricing isn’t confident or clear — and that confusion often shows to customers, too.
✅ What to Do (Without Overhauling Everything)
Step 1: Pick one item to review this week
Not your whole menu, treatment list, or catalogue — just one. Something popular but possibly underpriced.
Step 2: Check three things:
How much does it really cost to deliver?
How does it compare to similar businesses nearby?
How do you feel when you sell it — proud or frustrated?
Step 3: Test a small increase
Start with £1–£2. Or create a new version of the offer at a slightly higher tier.
Communicate clearly. Most customers won’t even blink — and those who do often weren’t the best-fit ones anyway.
🧠 Still not sure? You don’t have to guess.
At Thriver, we help small business owners:
Understand what’s profitable — and what’s not
Review pricing with real data and strategy
Test changes the smart, low-stress way
Because your prices should support your business — not slowly bleed it dry.
Want help managing your prices with confidence?
Thriver is a simple service that takes ongoing work off your plate. Everything is quietly handled in the background by a team of digital helpers trained to save time, money and stress for local business owners like you.